Brainstorming

The Sneaker process was a long, exciting journey from the initial idea to the finished product. It started with an open and creative brainstorming session that gave us the opportunity to talk intensively about our ideas, the concept and our personal
sources of inspiration.

We spent a whole day exchanging ideas and laying the foundations for the project.

Scribbles

We then developed the first design, paying particular attention to selecting the materials and colors that perfectly matched our brand.

The first concrete ideas for our final design were already developed during this phase. It was particularly important to us that the Sneaker reflected the personality of Hey Marly.

Visit the production

Another unforgettable milestone was our trip to Porto with the Hey Marly team. We visited our shoe manufacturer there, which was a particular highlight.

We were able to experience the entire production process at first hand and ensure that every step met our high quality standards.

Creating the sneaker

After several months and many design loops, we finally held our finished Sneaker in our hands.


We are now looking forward to presenting our creation to you as part of our
Autumn/Winter campaign.

Creating a community sneaker

And now it's your turn! The next Sneaker will be the ultimate community Sneaker - take part in our free competition now to become part of our design team.

To the competition