MARLYS Journey

OUR HISTORY, EVENTS & FOOTPRINTS

We take you on the journey of HEY MARLY and show you what campaigns, news & social events have moved us since the beginning. Here you can dive into our entire company development and future projects to get a better, closer feel for products, campaigns & our communication. Become a part of the HEY MARLY story and stay up to date. Join us on our journey together now! Together we can achieve more: WE ARE ALWAYS BETTER TOGETHER!

community shooting

At the second "Creating Connection Shooting" in March, this time our community was allowed to stand in front of the camera. In a draw, the lucky winners were given the opportunity to take part in our campaign shoot with a companion and be styled by professional hair and make-up stylists. In addition, our Hey Marly Creators Nicolette.vlogt and Jenna_miller were each allowed to bring 2 people from their community with them. All participants had a lot of fun slipping into the model role and mastered this challenge perfectly! The special shooting day ended with a relaxed dinner event with delicious drinks and live music.

CREATING CONNECTIONS

This year, we are not only creating a new campaign, but also creating new connections: Connections between the team and the people behind Hey Marly. At the same time, we are also showing the togetherness of our new products and their associated product families. Mix. Match. Connect

NEW OFFICE

For the HEY MARLY team, the new year begins with an exciting change! We finally have our first own office in Cologne. We are looking forward to inaugurating it and continuing to connect as a team.

End of the year

At this magical time of year, we would like to thank you from the bottom of our hearts thank you for another incredible year. Through your support we can always continue to develop & grow grow together with you. Together we experience new product worlds, events and unforgettable moments, that connect us. This is how we are all connected.

BENAND

In keeping with the Christmas season, we celebrated a small get-together with various brands at our B2B partner Ben&. Customers were able to discover our Hey Marly products live with a mulled wine in hand and secure special offers for Christmas.

X-Mas Charity

This year, we took part as a team in the "Christmas in a shoebox" charity campaign. Together, we worked to bring a little Christmas joy to children in need and make a small contribution to this cause. The shoeboxes are filled with toys, school supplies and hygiene articles and offer an opportunity to give hope, love and a smile to children and young people in need around the world.

Hey Marly x Porto

This year's team trip to Porto took place in October, which not only strengthened our team bond, but also provided exciting insights into the world of shoe production. Our trip began with a visit to our shoe factory. Here we were able to experience first-hand how the shoes that make up our brand are manufactured. During our discussions with the team in Porto, we not only exchanged technical know-how, but also developed exciting projects for the future. Completely new products await you next year as part of a team effort. Stay tuned!

HEY MARLY App

After five years of Hey Marly, we are finally available in the App and Play Store. Download the app now and don't miss out on any exclusive offers. Store your Hey Marly products easily and conveniently in the app.

Out&Back Event

November is approaching and with it Black Week. To kick off the biggest sale of the year, we organized a big Out&Back event. The event got off to a cozy start outside with a campfire and s'mores, and the evening ended as a wild house party. True to the motto: Back to the roots. Back to the school house parties!

Out&Back

Together with the Out&Back winter campaign, many new HEY MARLY winter pieces are available. Whether Boots, bags or accessories - everyone can leave the house perfectly equipped. Because that's our message: go out, enjoy the cold, fresh season in nature with your cozy accessories, and then come back. When you come home afterwards, you can slip straight into your soft slippers and make yourself comfortable.

Hey Marly x Breuninger

It's finally here - our breathtaking and sparkling bag and strap collection with Breuninger! Everyone will find their absolute statement piece in this glittering collection! The products are also available in Breuninger stores and were celebrated with a small event on site to mark the launch.

5 Feels of Fall

After a long summer, autumn is finally here, and with it the need to cozy up at home. In keeping with the five senses we experienced in summer, we now present the five feelings and scenarios that everyone loves on a rainy, dreary fall day. Whether it's a visit to a museum, a coffee in your favorite café, searching for a new book in your favorite bookstore, an autumn walk through the city or a cozy evening at the movies - autumn has something for everyone. And so do the new HEY MARLY products, which are perfect for these occasions.

5 SENSES OF SUMMER EVENT

As part of the 5 Senses of Summer campaign, we are organizing this year's summer event by the sea. There are 5 different stations where our guests can experience the senses. For example, at a perfume workshop or at the lemon pasta stand. The decoration is based on our campaign colors blue, white and yellow and lets everyone immerse themselves in summer with all their senses.

SUMMER ESCAPE

Escaping into summer - escapism is a major and increasingly present social issue. We escape together into our summer dreams and look forward to the sun's rays, cool drinks and the smell of sunscreen. Hey Marly's mission has always been to make summer tangible for everyone. Exactly 5 years after its foundation, we would like to use the occasion of its 5th birthday to emotionally charge the 5 senses of summer. We taste the delicious pasta, smell the salt water, listen to the sound of the sea and feel the Sand under our feet and end the perfect summer day by watching the sunset. Does the 5 sound familiar? That's right, the 5 elements in our first campaign & we can already tell you this much: We will be integrating and celebrating the number 5 very often this year to mark our birthday.

NEW SANDALS MODELS

We have launched new sandal models for the start of the new season and they are revolutionary! Because we finally have the perfect alternative for our Thong sandal! Similar to the mix & match system of our beloved Base sandals and the matching Toppings , there is now the patch sandal with matching patches. The Casual Clean patch sandals have no thong and are absolutely comfortable. There are also new models with varying heel heights to be perfectly prepared for every occasion.

SUMMER ESCAPE POP ROADSHOW

To bring the "5 Senses Of Summer" campaign closer to the community, we held a POP UP ROADSHOW in the cities of Hamburg, Berlin, Munich and Düsseldorf. This gave everyone the opportunity to feel the vibes of Hey Marly, see the products, taste delicious drinks, listen to good music and smell and enjoy the summer to the full. There were various activities to win goodies, store and discover Hey Marly. With this roadshow, we wanted to get to know our community and escape the stressful everyday life and immerse ourselves in the summer.

JESSICA HALLER EVENT

We are organizing a launch event for the new Ibiza Collection 2.0 with Jessica Haller in Ibiza in May. Everything was characterized by soft beige tones, satin, shells, Sand and glitter. The Golden Hour is the most important moment of the day to best convey the mood of the entire campaign. A picnic and live music are celebrated together.

JESSICA HALLER IBIZA COLLECTION 2.0

The second HEY MARLY X JESSICA HALLER COLLECTION is launched. The new summer products such as the Tote bags, the Toppings and patches are shown in a summery Ibiza look and bring the summer feeling to our homes in spring.

ENERGY COMMUNITY EVENT

This year's community event will take place in March at Rheinauhafen. The customers could purchase their ticket by means of a goodie bag. For our 5 elements there are different workshops for our community, which are based on the respective elements. For example, they can plant pots, participate in breathing exercises or listen to lectures on the topic of female empowerment. At the end of the event, a very exclusive code will be unlocked with the energy points collected during the day.

HEY, THIS IS ME: NEW ENERGY

As the new year begins, it's a lot about being yourself and reflecting - What do I stand for? What gives me energy? In the new campaign we combine the classic elements: Air, Earth, Water, Fire with our fifth element "Energy". It is about the individual composition of all elements/products, which is enforced by each of its statements. All products can be combined in such a way that they become a very individual Energy-Piere.

BLIZZ AND BLACKWEEK PARTY

Blackweek 2022 is coming up. The motto of the event is "Glitter & Icy". The party takes place in Düsseldorf in the club "Oh Baby Anna". One of the big highlights: Our special guest DJ David Puentez. There will also be first insights into the upcoming Spring/Summer collection, icy drinks, midnight snacks, photo spots and much more.

BREAK THE ICE OOH

Our second out-of-home campaign is being played out in cities across Germany. This time the HYGH displays are "freezing" to match our Break the Ice theme. Alongside, a community competition is running for all those who discover our displays in their city.

BREAK THE ICE

Let's connect, let's create and stand out Cool shapes - changeable styles - pure products In November we want to break the ice - We orientate ourselves on the proverb, which stands for overcoming barriers, connecting & exchanging. The transparent exchange with the community is our top priority. The focus of the campaign is the new Puffer collection with our new Nylon Bags. The bags and accessories are a cool eye-catcher in the cold season and also keep us nice and warm.

MARLY'S TIMES

On the occasion of our Time Twist Fall campaign, we created an exclusive Hey Marly newspaper that tells the background of the Fall and Winter products 22/23. The newspaper is sent digitally in the form of a newsletter to all customers, but also physically distributed in the store. One of the articles is about Creation Week, which allowed customers to vote online on the latest products and to have their personal opinion included in the creative process.

TIME TWIST

With the "Time Twist" campaign, Hey Marly is traveling back in time and thus back to classics. Because it is important to us to create timeless products that don't just go with the trend. We want to offer bags, shoes and accessories that every personality can style in their own way and that will be All Day Favorites for a long time thanks to their look and quality. The new products are designed to become real Hey Marly classics. Marly's Times was published to coincide with the campaign. A newspaper that accompanied the collection from Creation Week to the launch. the launch.

MADLWIESN

Some of the Hey Marly team put on their dirndls and went to Munich for this year's Madlwiesn. There they not only celebrated to the Wiesn music, but also attracted attention with a beautiful Hey Marly stand. The products from the new collection could be admired there under the campaign name "Time Twist". The Sassy Sister and the Classy Aesthetics with the patches are perfect accessories that look great with a dirndl and are real eye-catchers. Thanks to the different Straps on the Soul Sister and the patches on the new Chelsea Boots from Hey Marly, they go with any dirndl style. Thanks to the comfortable sporty sneakers, we could dance for hours. We had a lot of fun at the Oktoberfest and are looking forward to next year.

FESTIVAL SEASON

Our first colorful festival season was upon us! At our stand at the Panama Festival in Bonn, there were cool photo spots, goodies and mega prizes in the raffle! In the hot temperatures and blazing sun, the Light Scarf was the festival guests' favorite piece. There was also a real highlight at the San Hejmo Festival in Weeze, as you could spin the wheel of fortune and take part in the basketball game on the special Hey Marly Pier. This was great fun for many festival visitors and for us. A real eye-catcher was the Marlymat, which accompanied us at all the festivals. You may already know it from the Rheincenter in Cologne. The Marlymat is a stylish vending machine from which you can easily pull out sandals and Toppings

COLOR IT UP 8.7

On 8.7 Hey Marly celebrated with a motley crew of Influencer*innen the Color it up theme on the houseboat. The location, houseboat no 1, which is kept all in white, was like a canvas of our guests, the colorful accessories of Hey Marly and the colorful decoration in color dipped. In the context of a dinner with subsequent party could be lively exchanged about the new summer products.

THE FIRST COMMUNITY EVENT 19.06

With the Color it Up campaign, Hey Marly not only wanted to introduce the new summer products, but also say THANK YOU to the community. Because without the support of our customers, Hey Marly would not be the same! In addition, Hey Marly has been online for 1000 days! To mark the occasion, a community event was organized in Cologne to coincide with the campaign! Customers were able to buy a filled bag and get a ticket to the event. This event was super important for Hey Marly because we want to be close to our community, get to know them and exchange ideas directly with them. It was all about eating, drinking and celebrating together. There were also small workshops and live music for the perfect Summer vibes and the launch of the new campaign!

COLOR IT UP START & THE FIRST TIME OOH ADVERTISING

Bright colors and new products! Summer at Hey Marly is colorful! In keeping with this motto and the launch of the new summer products, Hey Marly has launched the first Out Of Home campaign in 2022 with the theme COLOR IT UP. The message behind it is: Bring Color to the Streets. The campaign video was played on HYGH displays in various parts of Cologne, Munich, Berlin and Hamburg. The Hey Marly team was on tour and visited the cities and announced a cool community action. Here it was important for us to spread some color and love. Be Bold! Be Wild! Be Colorful! COLOR IT UP!

"Love is the only thing that doubles when you share it."

February is all about love and that's why Hey Marly has come up with something very special: Our HEY LOVE CLUB shopping bag. It is limited to 1000 pieces, is guaranteed to stand out from all other shopping bags and is an absolute eye-catcher thanks to the colour combination and the lettering. With every purchase of the HEY LOVE CLUB Bag, 5€ will automatically be donated to the charity organisation. We already donated to Oxfam last year as part of our Better together campaign and would like to continue this collaboration with the community this year. Hey Marly will also double the proceeds at the end of the campaign!

DONATION TO DKMS

To conclude the year, we would like to thank DKMS with a donation. The international non-profit organisation is committed to fighting blood cancer. Only together can we make a difference! Meet all the people around you with gratitude and love! HEY MARLY wishes you all a Merry Christmas and a Happy New Year!

BLACKWEEK 13.11.

On the occasion of this year's Blackweek, we organised our very first small PRE-BLACKWEEK event as a brand. Of course, it was completely Corona-compliant under the 2G+PCR TEST regulation, so that everyone could enjoy the evening with a clear conscience. The BUZZ N BLACKNIGHT took place under the motto BLACKNIGHT & NEONLIGHTS at the SIXPACK Bar in Cologne. Some influencers were able to join us and celebrate the exclusive MARLYS MEMBER CLUB FLASH SALE. There was lots of dancing, laughing and drinking our neon pink Marly's signature drink.

TEAM TRIP GARMISCH

The HEY MARLY crew has grown so fast in the last year! On the one hand, we can be happy about the growth of new products and our community, and on the other hand, about hard-working new employees! To get to know each other better as a team, HEY MARLY organised a little trip for the whole team! Where we were going was only revealed during the trip! The whole crew was excited and there were already plenty of rumours about where the trip might be going. Many already had a premonition and this was confirmed. The trip went to Garmisch-Partenkirchen in Bavaria. From bike tours and mountain hikes to delicious food and a relaxing visit to the spa. In any case, there was plenty of singing, dancing and laughing together. A trip full of memories and team bonding!

CITY LOVE - BRING LOVE TO THE STREETS

After the summer of "BEACH TO CITY", we have arrived thematically in the city, accompanied by our new fall products. The message of CITY LOVE is to spread love in all cities around the world with our Boots & Bags. With the launch of the campaign, HEY MARLY shows cool fall city styles for every type of woman instead of summery beach looks. In addition, the Hiking and Ankle Boots, the Shopper, the Hey Beanie & the Signature Scarves were launched. All accessories for an all-round perfect fall outfit. Our HEY FRIENDS page was also launched alongside the campaign. The aim of the page is to share the HEY MARLY styles with our community. Because our FRIENDS also inspire us and make HEY MARLY the brand that it is. We are proud of our community love and thank you for the great support!

MARLY'S SNEAKER PRODUCT TESTING & FIRST ONLINE EVENT

In September, there was a unique opportunity to become a product tester for the first HEY MARLY Sneaker . 100 selected people were allowed to wear and test the first design. They were then able to share their opinions on the quality, design and naming in the form of a feedback questionnaire. At an online event, the marketing team presented the design and the idea and answered questions from the community. Thanks to everyone who was there and helps us to continuously improve our products every day!

MARLY'S CLUB

This summer, HEY MARLY launched MARLY'S MEMBERCLUB! With our club, we reward our community with points for every purchase, offering them more exclusivity and benefits. ARE YOU ALREADY MEMBER? JOIN MARLY'S CLUB NOW!

DONATION CAMPAIGN "AKTION DEUTSCHLAND HILFT."

Severe storms have devastated parts of Germany and left severe damage in their wake. We want to help! Many families, friends and acquaintances have been severely affected by this flood and we, as a company that was founded in the Rhineland, want to support where we can. Therefore, we as a company have donated to the project "Aktion Deutschland Hilft" to support those affected by the flash floods. This campaign is made up of 23 different German aid organisations. The aim is to combine forces and help more effectively, as well as in this case of disaster.

FROM BEACH TO CITY

The time has come! Summer is just around the corner and summer feelings are in the air. Even if the German summer doesn't always cooperate, HEY MARLY brings you the summer feelings. No matter whether you're going on vacation or spending time at home. Because when it comes to the question: beach or city, you no longer have to decide... Why not both? The new campaign "From Beach to City" offers a perfect combination of both. With this campaign, HEY MARLY wants to give you the feeling that summer can be anywhere. HEY MARLY lets you feel the summer under your feet and in your heart. New summer products are being launched to match the campaign. New Toppings, Straw bags and scarves are now enriching the HEY MARLY range.

BREUNINGER POP UP STORE

How quickly time flies! First the store in Cologne and now a pop-up store in two more cities in Germany. In July 2021, HEY MARLY will open its first pop-up store in Breuninger Düsseldorf and Stuttgart. Wow, we are excited! What an opportunity to present HEY MARLY in your cities. On an area of 30 square meters we bring the beach into the city. Casual beach vibes accompanied by chill lounge music. From our sandals with interchangeable Toppings to espadrilles and bags, you can see, feel and try on our HEY MARLY range live. A complete success thanks to you!

OXFAM & BFF DONATION

As part of the Better Together campaign, it is important to HEY MARLY not only to carry the message: WE ARE BETTER TOGETHER as a campaign to the outside world, but also to put the theme into practice and do something good. Because only together we are strong and can make a difference. Therefore HEY MARLY has donated a part of the turnover worth 15.000€ with the agreement of our campaign testimonials: Isabelle Hartmann, Milena Karl, Kelly Flint and Janina Pfau to Oxfam & BFF. BFF, the BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE, offers outpatient counselling and assistance to women in emergency situations and victims of violence. They also want to bring the issue of violence against women to the outside world in order to create more awareness among the public. OXFAM supports further education projects for women worldwide, campaigns for women's rights & against violence. They also want to give women and girls better access to health care, education & income. These organisations, which support women in a wide variety of areas, are therefore a perfect match for the BETTER TOGETHER campaign. We are therefore looking forward to creating great things together!

IT'S WAY BETTER TOGETHER. YOU NEVER WALK ALONE.

A message very close to Hey Marly's heart. "Treat all the people around you like your best friends - make them feel safe, harmonious, joyful & loyal." As part of this campaign, HEY MARLY has teamed up with an influencer group of friends from Hamburg to visualise the feeling of friendship and togetherness. Because only together we are strong , can learn from each other and achieve great things. The four friends: Isabelle Hartmann, Kelly Flint, Milena Karl & Janina Pfau, stand for the above-mentioned friendship values in the "BETTER TOGETHER" campaign. Because HEY MARLY products should also accompany our customers wherever they go and not leave them alone.

NOSTALGIA: WE WILL FEEL AGAIN

What a year it has been: All of Germany & the whole world is at a standstill due to the coronavirus situation. Germany is in lockdown. Normal everyday life is shut down. We are all longing for freedom, for vacations, for an exuberant life. We are waiting to feel the good things in life again and to be able to celebrate together. Our campaign for the first quarter of the year is based on this feeling: BE PATIENT. WE ARE IN THIS TOGETHER. WE WILL FEEL AGAIN. With this message, HEY MARLY wants to give people the feeling that we will persevere together & soon all feel the good things in life again. The nostalgic campaign encourages people to reminisce and gather strength and motivation for the future. It reminds our customers of the beach, the sea, the Sand underfoot and the sun's rays on their skin, reflecting the basic idea behind the brand.

VARIUS WORKSHOP

HEY MARLY has been working together with the Varius workshops since the beginning of 2020. The Varius workshops support people with disabilities and give them the opportunity to find a career path. They helped us with important production steps. The press studs on our Toppings were riveted with the help of the employees. Hey Marly would like to thank them for their hard work and wonderful cooperation and therefore made a donation to the facility at Christmas time.

STORE OPENING & PRODUCT EXPANSIONS

Our first own store & the release of a whole new product category: our bags. Wow! Hard to believe. Our own store in Ehrenstraße. It has always been a dream of Hey Marly to be present in stationary retail in addition to online retail, as we consistently try to be a very personal and approachable brand. The Hey Marly feeling can be experienced more closely and personally in the store. The breakthrough of our City Companion Bucket Bag and the Soul Sister Halfmoon Bag took place at the same time. It quickly became clear that Hey Marly is a brand that wants to offer its customers diversity. For women who prefer casual, sporty or simply slip-ons instead of sandals, the espadrilles are the perfect alternative for the summer.

TEAM DEVELOPMENT

Since August, the team behind Hey Marly has been growing. While Paula and Philip were previously responsible for the marketing tasks alone and their team consisted mainly of the customer service team, in August 2020 they expanded their team in the areas of marketing, operations, quality management and customer service. To date, the team continues to grow and work hand in hand on new projects to drive the brand forward. The vision of being the best friend of our community is also reflected in the team - supporting, helping, supporting and being there for each other is a top priority at Hey Marly and is constantly intensified through team evenings and events.

SANDALS & TOPPING CONCEPT

HEY MARLY is launching a unique sandal concept. Base Sandals can be combined with summery, individual Toppings . A new look can be conjured up in seconds. Perfect for different styles and occasions. And particularly practical for vacations. The comfortable Base sandals are available in different styles and colors. The Topping range is constantly expanding so that more and more variations are possible. There are no limits to creativity!

FOUNDATION HEY MARLY

And it really began with a journey. A journey by the founders Paula & Philip. The two then founded the label Hey Marly in 2018. Inspired by an encounter with a fascinating person. Dedicated to the world's most beautiful attitude to life: summer under the feet and in the heart. Hey Marly's vision is to be a woman's perfect companion and best friend. With the product portfolio of accessories, shoes and bags, which has grown considerably to date, Hey Marly is intended to complete every outfit and give it a very individual touch.